THE LOERIES 2022
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The Loeries are a year-round focus on creative inspiration – helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking. I was approached by The Loeries to be their head art director and illustrator for the 2022 campaign happening in Cape Town, South Africa. The main objective was to 1. Bring people together 2. Inspire creativity 3. Create a feeling of wonder and joy through the brand identity and illustrations.
Credits :
Art Direction & Illustrations: Sinenhlanhla "99perspective" Chauke
Brand Manager: Thlogi Mothobi
Motion Graphics: Ludus/ Ludus Productions
